The 100 Books Project: The Myth of the Garage.

“So maybe you don’t need to think out of the box. Maybe you just need a new one to think in.”


“The Myth of the Garage” by Chip and Dan Heath

Everyone’s probably familiar with the adage that claims that you get what you pay for. Working in sales, I’ve been known to say it on occasion to tout the fact that our teas are a heck of a lot more expensive than the fanning you get in a teabag at the grocery store. Quite often, you’ll heard the old words of wisdom applied to ebooks…As writers, we strive to avoid the cliche, both in our writing and in proving statements like “you get what you pay for,” but sometimes…well…you do get what you pay for.

The Myth of the Garage was picked up on one of my “buy ALL the free books!” sprees, which have yielded…interesting results, at best. The Myth of the Garage is by no means a bad book; in fact, I found it pretty entertaining, but it was pretty unmemorable and sort of a “meh” kind of read. It’s a collection of short (and I mean short!) articles written by Chip and Dan Heath for Fast Company magazine, imparting advice and wisdom in a humorous fashion regarding the world of business and investing. The title article, for example, talks about how a lot of upstarts didn’t really upstart their business in their garage, as the mythos goes, but rather got their start by good-old hard work with other companies before they left the corporate nests to fly on their own. The quotes comes from an interesting article suggesting that maybe the outside of the box isn’t all it’s cracked up to be. There’s one about productivity, and one about research, and it’s all pretty basic stuff.

Which is to say that I didn’t really take anything new away from The Myth of the Garage. A lot of the advice is sort of Marketing/Business 101 to me, though I suppose others might find some new gems in there, others who haven’t been scouring the Intrawebz searching for blogs on the same topics or listening to a lot of radio programs while cleaning the house. I felt the articles were much too short to really add anything valuable to my life; it’s hard to really push new ideas in three short pages, which is about the length of a typical article. Still, they are written with a good amount of humor and tongue-in-cheek, and I did enjoy that quite a bit. So, nothing groundbreaking, a little too brief for my tastes, but still kind of amusing. It was a free book, and I basically got what I paid for.

There’s another marketing topic you guys could write an article on.

Books read: 28/100.

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